Creative Concept:

The goal was to position Q-tips® as America’s most versatile home and beauty tool. The design balances simplicity and modernity, ensuring the brand feels both iconic and contemporary. We catered to a broad audience — from mothers to teens to pet owners — while keeping the tone fun, accessible, and engaging.

Execution:

• Website Development & CMS:
  We transitioned Q-tips.com to a new CMS, ensuring a mobile-first design for seamless access on all devices. The CMS allows easy content updates, keeping product information, videos, and blog posts current.

• Product Sales Integration:
  Product pages were enhanced with clear calls-to-action, making it easy for users to explore Q-tips® variants and make purchases directly from the site. This streamlined shopping experience increased conversions.

• Interactive Tools:
  Interactive use-case guides help consumers discover creative and practical ways to use Q-tips®. Step-by-step instructions and visual aids empower users to explore different applications — from beauty to arts and crafts.

• Social Media Integration:
  Social sharing features encourage users to post their Q-tips® experiences, while links to Q-tips® social channels drive ongoing engagement. This connects the website to the larger Q-tips® community and keeps users involved.

• Accessibility & Responsiveness:
  The site follows WCAG 2 AA accessibility standards, ensuring it’s usable for all. Key features include high-contrast colors, alt-text for images, and keyboard navigation. A 12-column grid ensures a balanced layout across devices.

Results:

The redesigned website led to higher engagement, more time spent on the site, and increased product sales. By emphasizing Q-tips®’ versatility and making the site easy to navigate, we saw improved traffic and a significant increase in conversions.

Key Metrics:

• 40% increase in engagement with product pages

• 25% higher conversion rate due to improved UX/UI

• 15% more traffic from social media integration

Conclusion:

The Q-tips® website redesign successfully enhanced user engagement and boosted sales by highlighting the product’s many uses. With a clean, accessible design and seamless e-commerce integration, the site now better connects with customers, encouraging repeat purchases and increasing brand loyalty.