Website Redesign for alli: Empowering Weight Loss Journeys
Branding | Web | UX/UI | E-commerce Integration | Responsive Design & Accessibility
We redesigned the alli website to shift perceptions from a “diet pill” to a healthy, supportive weight loss companion. The new site offers a more engaging, user-friendly experience with educational content and a streamlined shopping process.
Execution:
Website Development: Mobile-first, responsive design for seamless access across all devices.
Content Restructure: Simplified key sections (ABOUT alli, TAKING alli, BUY alli) for easier navigation, transforming PDFs into mobile-friendly, visual pages.
Product Pages & Shopping Experience: Clear, informative product pages with direct links to purchase, encouraging users to explore and buy alli more easily.
Engagement Features: Integrated social media testimonials, expert advice, and interactive content to build community and trust.
SEO & Analytics: Optimized content for search engines and integrated analytics to track user interactions and purchases.
Results: The redesigned alli website increased engagement, improved conversions, and drove sales by simplifying the user journey and providing valuable, easy-to-access educational resources.