Creative Concept:
The Omjjara initiative was built around empowering healthcare professionals (HCPs) with the tools and resources needed to improve their workflows. The project’s branding and visual identity focused on clarity, professionalism, and ease of use, aligning with healthcare standards and emphasizing innovation in care delivery.

Execution:

• Design and Prototyping in Figma: Leveraged a design system to maintain consistency across components, including reusable UI elements, typography, and iconography. The collaborative Figma workflow enabled seamless iteration, team collaboration, and rapid prototyping of the website and interactive tools.

• Website Development: Designed an ADA-compliant, mobile-first website that ensures seamless access across desktop, mobile, and tablet platforms. Responsive designs and modular layouts were tested for accessibility and usability.

• Interactive Visual Aid (IVA): Created a dynamic IVA using Figma’s prototyping tools to map complex healthcare workflows into intuitive, interactive guides. The visual aids offered healthcare professionals a more streamlined and engaging experience to access critical resources.

• App Integration & Digital Panels: Integrated an iPad app and digital convention panels, extending the Omjjara experience to multiple touchpoints. The consistent branding and visual system ensured a cohesive user experience across devices.

Results:
The Omjjara project significantly boosted HCP engagement, with a 25% increase in conference participation. The interactive digital solutions improved user experience, provided valuable educational tools, and helped streamline healthcare workflows. By utilizing Figma’s design system and prototyping features, we ensured precision, speed, and consistency in the delivery of this impactful project.