Modernizing RILZA: Enhancing Accessibility and Educational Impact
Branding | Web | UX/UI | Interactive Panels | Responsive Design & Accessibility
We redesigned the RILZA website for healthcare professionals (HCPs), transforming it into a fully responsive, ADA-compliant platform to enhance educational content delivery and drive user engagement. The project also featured interactive quiz panels for the ASH Conference, designed to educate attendees on the key dimensions of ITP (Immune Thrombocytopenia).
Creative Concept:
The RILZA project aimed to enhance accessibility and engagement for healthcare professionals (HCPs) by providing clear, easy-to-navigate educational content on ITP. Interactive elements, including quizzes, were designed to deepen HCP understanding of the disease and treatment options.
Execution:
Website Development: Redesigned the RILZA website as a mobile-first, ADA-compliant platform to improve accessibility and usability across all devices.
Interactive Quiz Panels: Created quiz panels for the ASH Conference, allowing HCPs to test their ITP knowledge with dynamic feedback.
Collaboration: Worked closely with content, development, and branding teams to optimize user experience and ensure accessibility.
Results:
The revamped RILZA website saw a 15% reduction in bounce rates and improved user engagement. The interactive quiz panels at ASH enhanced attendee participation, providing HCPs with valuable tools to deepen their understanding of ITP and treatment options.