Enhancing Education and Engagement for Monjuvi: 3-Year Follow-Up Data at ASH
Branding | Web | UX/UI | Interactive Panels | Responsive Design & Accessibility
We designed an interactive digital experience to enhance healthcare professional (HCP) education on the long-term efficacy of Monjuvi for R/R DLBCL. This experience integrated 3-year follow-up data into both website updates and engaging convention panels, providing a comprehensive platform for learning at the ASH Conference.
Creative Concept:
The goal was to present the 3-year follow-up data for Monjuvi in a clear and engaging way, highlighting its long-term efficacy for R/R DLBCL patients. The design prioritized accessibility, user engagement, and clarity, ensuring the data was easily understood by both clinicians and patients.
Execution:
Website Update: Integrated the Shared Decision-Making Guide to support patients and caregivers in discussing treatment options with their HCPs, driving downloads and providing valuable educational resources.
Interactive Convention Panels: Designed dynamic panels for the ASH Conference, using visual storytelling and interactive charts to present the 3-year data, sparking discussion and reinforcing Monjuvi’s benefits.
Responsive Design & Accessibility: Optimized both the website and convention panels for mobile use, ensuring a seamless experience across devices while adhering to WCAG 2.1 AA standards.
Results:
The updated website saw a notable increase in guide downloads. At ASH, the interactive panels were highly engaging, enhancing HCP understanding of the 3-year follow-up data and empowering more informed treatment decisions for R/R DLBCL patients.